Winfried Barczaitis has contributed with numerous articles and publications, some of which can be found here.
He is a constant moderator at various events for instance of ACTE, ABT and VDR and is a permanent columnist for Buying Business Travel Russia.
The publication was a booklet issued by the German association for public banks and was the 18th edition of this kind.
My article concentrated on travel management which was a new way of looking at this at the time. It mainly describes the elements of this professional approach to companies' investments in business travel.
The article was part of the 'Handbuch Kundenbindungsmanagement' edited by Bruhn/Homburg.
Content of the article:
3. Customer demand
4. Quality for the mass vs. quantity for the individual
5. Strategy of customer loyalty
Buying Business Travel Russia
Winfried is a permanent columnist in this online magazine.
Please find his most recent column under