W&B
Barczaitis GbR Business Support
Publications
Winfried Barczaitis has contributed with numerous articles and publications, some of which can be found here.
He is a constant moderator at various events for instance of ACTE, ABT and VDR and is a permanent columnist for Buying Business Travel Russia.
Travel Management - die neue Dimension bei Geschäftsreisen
(Travel Management - the new dimension in Business Travel)
Facility Management
April 1994
The publication was a booklet issued by the German association for public banks and was the 18th edition of this kind.
My article concentrated on travel management which was a new way of looking at this at the time. It mainly describes the elements of this professional approach to companies' investments in business travel.
Kundenbindung im Kreditkartenbereich:
Das Beispiel American Express
(Customer loyalty in the credit card business: The sample American Express)
Gabler
December 2010
The article was part of the 'Handbuch Kundenbindungsmanagement' edited by Bruhn/Homburg.
Content of the article:
1. Company
2. Products
3. Customer demand
4. Quality for the mass vs. quantity for the individual
5. Strategy of customer loyalty
Buying Business Travel Russia
Winfried is a permanent columnist in this online magazine.
Please find his most recent column under www.buyingbusinesstravel.com.ru