Publications

Winfried Barczaitis has contributed with numerous articles and publications, some of which can be found here.

He is a constant moderator at various events for instance of ACTE, ABT and VDR and is a permanent columnist for Buying Business Travel Russia.

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Travel Management - die neue Dimension bei Geschäftsreisen
(Travel Management - the new dimension in Business Travel)
Facility Management

April 1994

 

The publication was a booklet issued by the German association for public banks and was the 18th edition of this kind.
My article concentrated on travel management which was a new way of looking at this at the time. It mainly describes the elements of this professional approach to companies' investments in business travel.

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Kundenbindung im Kreditkartenbereich:
Das Beispiel American Express 

(Customer loyalty in the credit card business: The sample American Express)
Gabler

December 2010

 

The article was part of the 'Handbuch Kundenbindungsmanagement' edited by Bruhn/Homburg.


Content of the article:
1. Company
2. Products
3. Customer demand
4. Quality for the mass vs. quantity for the individual
5. Strategy of customer loyalty

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Buying Business Travel Russia

 

 

Winfried is a permanent columnist in this online magazine.

 

Please find his most recent column under www.buyingbusinesstravel.com.ru